Melt Me Not

project overview

Melt Me Not is a concept ice cream brand built around joy, nostalgia, and togetherness. Made with the idea of real fruits, natural ingredients, and playful flavors, its bold, colorful identity celebrates every scoop as a moment to enjoy before it melts away. More than ice cream, Melt Me Not is a concept that turns happiness into a vibrant brand experience.

Melt Me Not is a concept ice cream brand built around joy, nostalgia, and togetherness. Made with the idea of real fruits, natural ingredients, and playful flavors, its bold, colorful identity celebrates every scoop as a moment to enjoy before it melts away. More than ice cream, Melt Me Not is a concept that turns happiness into a vibrant brand experience.

project type

logo design and brand positioning

year

2025

my role

Brand Designer

client

self

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